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Point of difference refers to the factors of goods or services that establish differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. The indicators of the point of difference’s successfulness would be how can the goods or services provide benefits to consumers, and having the consumers positively and strongly associate with the particular brand instead of other brands within the competing industry. However, an excessive degree of differentiation would cause the goods or services losing its standard within a given industry, and, it would result in losing consumers. Hence, a balance of differentiation and association is required, and point of parity has to be adopted in order to allow a business to remain or further enhance its competitiveness.〔Grams, Chris. 'Brand Positioning Tip #1: Points Of Parity And Points Of Difference'. Dark Matter Matters. N.p., 2009. Web. 27 Oct. 2015.〕〔Process, The, and What Process?. 'Points-Of-Difference (POD)'. Segmentationstudyguide.com. N.p., 2015. Web. 27 Oct. 2015.〕 ==Significance of Differentiation== Being Able to Stand Out from Its Competitors By differentiating itself from other competitors within an industry, it would allow a business to have greater potential income. It is because having differentiated goods or services would limit the choices of consumers, which drive them to purchase goods or services from a particular company. In addition to that, the threats brought by competitors would be lowered significantly, which means, by adopting differentiation strategy, it would allow businesses to be more competitive and be able to have a greater source of income.〔Mediabuzz.com.sg,. 'You Are Being Redirected...'. N.p., 2015. Web. 28 Oct. 2015.〕〔Toolkit.smallbiz.nsw.gov.au,. 'Market Differentiation'. N.p., 2015. Web. 28 Oct. 2015.〕 Effects on Brand Loyalty As the choices of consumers would be lowered significantly from differentiation strategy, consumers are unlikely to accept other variations without being convinced. Which means, it drives the consumers to lean towards a particular company, and establish a better relationship with the company. Thus, businesses would be able to take advantage from brand loyalty and further enhance the competitiveness. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Point of difference refers to the factors of goods or services that establish differentiation. Differentiation is the way in which the goods or services of a company differ from its competitors. The indicators of the point of difference’s successfulness would be how can the goods or services provide benefits to consumers, and having the consumers positively and strongly associate with the particular brand instead of other brands within the competing industry. However, an excessive degree of differentiation would cause the goods or services losing its standard within a given industry, and, it would result in losing consumers. Hence, a balance of differentiation and association is required, and point of parity has to be adopted in order to allow a business to remain or further enhance its competitiveness.Grams, Chris. 'Brand Positioning Tip 」の詳細全文を読む スポンサード リンク
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